BACKGROUND TO ENGLISH BECOMING AN INTERNATIONAL LANGUAGE: SOICAL CIRCUMSTANCES Presentation by Choriyeva Dinara. The worldwide spread of English language - From the seventeenth century onwards, the English began to extend their language over the world. It is due to so important factors
- Moreover, we all know that English has become a global language in the last fifty years, being the official language of the international and multinational companies and industries, and the language of Internet.
The main factors causing English language to be international : advertising Factor 1 – Advertising. During the 19th century the use of advertisements in publication increased, especially in more industrialized countries, due to the fact that there was more money and also more people interesting on them. In USA, however, they realized that if they put advertisements in their magazines, they could put lower the price of their magazines, something which led them to sell more and more of them. And as the international market grew, the media spread to all parts of the world, and became one of the most noticeable global manifestations of English language use. American English ruled. Factor 2 – Broadcasting Broadcasting - As it has been already mentioned, the invention and use of telegraph supposed a very great impulse to English language. Britain was the pioneer in the use of telegraph, and all communications were made in English, having being necessary that all telegraph operators spoke English. So, it was one of the most important fact in the spread of English though the world.
Factor 3 – Popular music Popular music - The other important entertainment technology was the recording industry, and also here the English language had the dominance. All the major recording companies in popular music had English-language origins, and when popular music arrived, it was in English scene mostly. The pop groups of English-speaking nations dominated the recording world: Elvis Presley in USA or the Beatles and the Rolling Stones in UK. No other single source has spread English around the world so rapidly.
Education - Internationally, areas as science and technology have the medium of English language to spread over the world their ideas. It is the main reason why many countries have adopted English as the chief foreign languages in schools. It is obvious that people all over the world have to know English if they are students, as most of the important words in the field of education are written in English.
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