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Evaluation of a Questionnaire or Interview Script



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Evaluation of a Questionnaire or Interview Script 
Is the question necessary? How will it be used? What answers will it provide? How will it be tabulated, 
analyzed, and interpreted? 
Are several questions needed instead of one? 
Do the respondents have the information or experience necessary to answer the questions? 
Is the question clear? 
Is the question loaded in one direction? Biased? Emotionally toned? 
Will the respondents answer the question honestly? 
Will the respondents answer the question? 
Is the question misleading because of unstated assumptions? 
Is the best type of answer solicited? 
Is the wording of the question likely to be objectionable to the respondents? 
Is a direct or indirect question best? 
If a checklist is used, are the possible answers mutually exclusive, or should they be? 
If a checklist is used, are the possible answers "exhaustive"? 
Is the answer to a question likely to be influenced by preceding questions? 
Are the questions in psychological order? 
Is the respondent required to make interpretations of quantities or does the respondent give data which 
investigator must interpret? 


30 
4.OBSERVATION 

Most commonly used in qualitative research 

Types of observation 
1. Unstructured observation 
• a method of collecting research data that has both opponents and proponents. 
2. Structured observation 
• preparation of record-keeping: forms such as category systems, checklists and rating scales 
• researcher typically has some prior knowledge about the behavior or event of interest 
■ Advantages of Observation 
3. Produces large quantities of data w/relative case. 
4. All data obtained from observation are usable,
5. Relatively inexpensive. 

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