An analysis of language features in english advertisements

3.3 Bulk Use of Compounds

Advertising aims to transmit as much information as possible to the consumers within the shortest possible time. Compounds just meet this requirement in that they condense two or more than two words into one. They have the flexibility in word building, which satisfies the need of creativity in advertising. Thus, many product names apply hyphenation process for conveying messages to the consumers.

Professor Xie and Professor Liu mentioned some frequently used compounds in ads (加夹注！！！). They are:
adj.+n.+ed: a curly-haired man
adj.+-ing: good-tasting oats
adj.+-ed: quick-frozen chicken
adv.+-ing: fast-foaming new S.R.