Advertising and Commercial Culture Our increasingly sponsored lives



Download 41 Kb.
Sana12.03.2020
Hajmi41 Kb.
#42284
Bog'liq
week11 (1)

Advertising

Our increasingly sponsored lives

  • David Foster Wallace’s Infinite Jest
  • College football bowl games:

Our increasingly sponsored lives

  • David Foster Wallace’s Infinite Jest
  • College football bowl games:
    • Nokia Sugar Bowl
    • Tostitos Fiesta Bowl
    • Fed Ex Orange Bowl
    • Chick-fil-A Peach Bowl

Our increasingly sponsored lives

  • Sports facilities:

Our increasingly sponsored lives

  • Sports facilities:
    • Coors Field (Denver)
    • United Center (Chicago)
    • Fleet Center (Boston)
    • Bank One Ballpark (Arizona)
    • McLeod Arena

Our increasingly sponsored lives

  • Where have you seen ads lately?
  • TV: 1 hour prime time TV
    • 1988: 10:17 ads
    • 1998: 15:40 ads
    • 2004: 16:27
    • 2005: 17:00
    • 2007:

Advertising History

  • 3000 B.C. - ancient Babylon, shop owners hung signs
  • U.S: early 1800s -- first ad agencies were space brokers. Bought newspaper space and resold it.
  • 1875: N.W. Ayer, first modern ad agency, Philadelphia.

Advertising History

  • Late 1800s -- department stores and patent medicines as major advertisers.
  • Advertising invented “problems” that needed to be solved by products
    • E.g., Odor Oh No
    • AXE soap
  • Slogans
    • No More Tears (Johnson & Johnson)
    • Nobody Doesn’t Like Sara Lee (Sara Lee)
    • Nothin' says lovin' like somethin' from the oven (Pillsbury)
    • Once you pop, you can't stop! (Pringles)
    • M'm, M'm, Good! (Campbell's)
    • Quality is Job 1. (Ford)
    • Snap! Crackle! Pop! (Kellogg's Rice Krispies)
    • See the USA in your Chevrolet. (Chevrolet)

Advertising Today

Advertising Today

  • Influence of visual design:
    • 1960s-70s -- European design
    • 1980s -- MTV -- changes visual style for TV ads, makes hit music part of advertising
    • 1990s --

Advertising Today

  • Influence of visual design:
    • 1960s-70s -- European design
    • 1980s -- MTV -- changes visual style for TV ads, makes hit music part of advertising
    • 1990s -- the Internet
      • Google
      • Yahoo!
      • MSN

Advertising Today

  • Agencies
    • Mega Agencies --
      • Omnicom: $6.7 billion (21.5 %)
      • WPP Group: $4.54 billion (14.6%)
      • Interpublic: $3.65 billion (11.7 %)
      • Publicis: $2.76 billion (8.9%)
      • GOOGle: $16.6 billion

Advertising Today

Advertising Today

  • The Structure of Agencies
    • Market Research - VALS (SRI Business Consulting)
    • Creative Development
    • Media Selection
    • Account and Client Management

Persuasive Techniques

  • Famous person testimonial
  • Plain folks
  • Snob appeal
  • Bandwagon effect
  • Hidden fear
  • Irritation
  • Unique selling proposition

Persuasive Techniques

  • Association Principle -- associate product with a positive cultural image or value
  • Disassociation Corrolary
  • Liberation Marketing - product takes the language of rebellion, nonconformity

Persuasive Techniques

  • Myth Analysis
  • (Claude Levi-Strauss)
    • Narrative -- tells us a story
    • Binary Opposition - conflict
    • Resolution

Critical Issues in Advertising

Critical Issues in Advertising

  • 2) Health and Advertising
    • Eating Disorders
    • Tobacco
    • Alcohol
    • Prescription Drugs

Critical Issues in Advertising

  • Advertising and Democracy
  • Broadcasters earned from political ads:
    • 1996 -$400 million
    • 2000 -$665 million
    • 2004 -$1.6 billion
    • 2008: $2.5 billion
  • Campaign ads are about 10% of total revenue in those years. How does this affect broadcasters’ support for campaign finance reform?

Download 41 Kb.

Do'stlaringiz bilan baham:




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish