Advertising Our increasingly sponsored lives - David Foster Wallace’s Infinite Jest
- College football bowl games:
Our increasingly sponsored lives - David Foster Wallace’s Infinite Jest
- College football bowl games:
- Nokia Sugar Bowl
- Tostitos Fiesta Bowl
- Fed Ex Orange Bowl
- Chick-fil-A Peach Bowl
Our increasingly sponsored lives - Sports facilities:
- Coors Field (Denver)
- United Center (Chicago)
- Fleet Center (Boston)
- Bank One Ballpark (Arizona)
- McLeod Arena
Our increasingly sponsored lives - Where have you seen ads lately?
- TV: 1 hour prime time TV
- 1988: 10:17 ads
- 1998: 15:40 ads
- 2004: 16:27
- 2005: 17:00
- 2007:
Advertising History - 3000 B.C. - ancient Babylon, shop owners hung signs
- U.S: early 1800s -- first ad agencies were space brokers. Bought newspaper space and resold it.
- 1875: N.W. Ayer, first modern ad agency, Philadelphia.
Advertising History - Late 1800s -- department stores and patent medicines as major advertisers.
- Advertising invented “problems” that needed to be solved by products
- E.g., Odor Oh No
- AXE soap
- Slogans
- No More Tears (Johnson & Johnson)
- Nobody Doesn’t Like Sara Lee (Sara Lee)
- Nothin' says lovin' like somethin' from the oven (Pillsbury)
- Once you pop, you can't stop! (Pringles)
- M'm, M'm, Good! (Campbell's)
- Quality is Job 1. (Ford)
- Snap! Crackle! Pop! (Kellogg's Rice Krispies)
- See the USA in your Chevrolet. (Chevrolet)
Advertising Today - Influence of visual design:
Advertising Today - Influence of visual design:
- 1960s-70s -- European design
- 1980s -- MTV -- changes visual style for TV ads, makes hit music part of advertising
- 1990s --
Advertising Today - Influence of visual design:
- 1960s-70s -- European design
- 1980s -- MTV -- changes visual style for TV ads, makes hit music part of advertising
- 1990s -- the Internet
Advertising Today - Agencies
- Mega Agencies --
- Omnicom: $6.7 billion (21.5 %)
- WPP Group: $4.54 billion (14.6%)
- Interpublic: $3.65 billion (11.7 %)
- Publicis: $2.76 billion (8.9%)
- GOOGle: $16.6 billion
Advertising Today Advertising Today - The Structure of Agencies
- Market Research - VALS (SRI Business Consulting)
- Creative Development
- Media Selection
- Account and Client Management
Persuasive Techniques - Famous person testimonial
- Plain folks
- Snob appeal
- Bandwagon effect
- Hidden fear
- Irritation
- Unique selling proposition
Persuasive Techniques - Association Principle -- associate product with a positive cultural image or value
- Disassociation Corrolary
- Liberation Marketing - product takes the language of rebellion, nonconformity
Persuasive Techniques - Myth Analysis
- (Claude Levi-Strauss)
- Narrative -- tells us a story
- Binary Opposition - conflict
- Resolution
Critical Issues in Advertising Critical Issues in Advertising - 2) Health and Advertising
- Eating Disorders
- Tobacco
- Alcohol
- Prescription Drugs
Critical Issues in Advertising - Advertising and Democracy
- Broadcasters earned from political ads:
- 1996 -$400 million
- 2000 -$665 million
- 2004 -$1.6 billion
- 2008: $2.5 billion
- Campaign ads are about 10% of total revenue in those years. How does this affect broadcasters’ support for campaign finance reform?
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