Acca paper F1 fia diploma in Accounting and Business Accountant in Business (AB/fab) exam kit

Which level of strategy planning would this decision relate to? 
A Functional 
B Strategic 
C Tactical 
D Operational 
(2 marks)
24 According to the Anthony Triangle, there are three levels of planning within an 
organisation. Which level of planning is usually undertaken by the organisation’s junior 
management? 
A Operational 
B Tactical 
C Strategic 
D Applied
 (2 
marks) 
25 
When considering the roles of different departments, which one of the following is likely 
to be concerned with identifying and satisfying customer needs? 
A Production 
B 
Research and development 
C Marketing 
D Purchasing
 (2 
marks) 
26 
An online retailer using the 4Ps marketing mix model should categorise its website under 
the category of ‘place’.
Is this statement TRUE or FALSE? 
A True 
B False 
(1 mark)
27 
A company with a marketing orientation believes that: 
A 
products should be sold actively and aggressively 
B 
meeting customer needs better than competitors is the key to corporate success 
C 
the level of sales, advertising and sales promotion is key to corporate success 
D 
producing goods and services of optimum quality is the key to corporate success 
 (2 
marks) 
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PRA CTICE OBJE CTIVE TEST QUESTIONS : 
SECTION 1 
K APLA N PUBLISH ING 
7 
28 
The use of basic rather than the extended marketing mix is more appropriate when a 
company: 
A 
directly interacts with consumers, such as a supermarket 
B 
specialises in the manufacturing of computer components that are then sold on to an 
intermediary 
C 
provides services such as telecommunications 
D 
aims to minimise its expenditure on marketing