Acca paper F1 fia diploma in Accounting and Business Accountant in Business (AB/fab) exam kit

 (2 
marks) 
34 
At which stage of the strategic management process will the organisation have to 
segment its market? 
A Analysis 
B Review 
C Implementation 
D Choice
 (2 
marks) 
35 
Promotion is about encouraging customers to buy the organisation’s products or services 
by moving them through four stages: 
(i)
Action 
(ii) Awareness 
(iii) Desire 
(iv) Interest 
What is the correct order for these four stages? 
A 
(ii), (iv), (iii), (i) 
B 
(i), (iv), (iii), (ii)
C 
(iv), (ii), (iii), (i) 
D 
(ii), (iii), (iv), (i) 
(2 marks)
ORGANISATIONAL CULTURE IN BUSINESS 
36 
Consider the following two statements: 
(1) 
Culture was expressed by Handy as ‘the sum total of the belief, knowledge, attitudes, 
norms and customs that prevail in an organisation’? 
(2) 
The tales of company creation, such as difficulties the founder had to face and how 
he/she managed to overcome them successfully often form a part of organisational 
culture. 
Which of the above statements is/are correct? 
A (1) 
only 
B (2) 
only 
C Both 
D Neither
 (2 
marks) 
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PRA CTICE OBJE CTIVE TEST QUESTIONS : 
SECTION 1 
K APLA N PUBLISH ING 
9 
37 
John begins a new job at a company. He discovers that, unlike his previous job, all staff 
members dress casually. According to Schein, which level of culture is John observing? 
A Artefacts 
B Espoused 
values 
C Informal 
rules 
D Basic 
assumptions