About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong



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The Four The Hidden DNA of Amazon

Do you like to sell?
“Entrepreneur”  is  a  synonym  for  “salesperson.”  Selling  people  to  join  your
firm, selling them to stay at your firm, selling investors, and (oh yeah) selling
customers. It doesn’t matter if you’re running the corner store or Pinterest, if
you plan to start a business, you’d better be damn good at selling. Selling is
calling  people  who  don’t  want  to  hear  from  you,  pretending  to  like  them,
getting  treated  poorly,  and  then  calling  them  again.  I  likely  won’t  start
another  business  because  my  ego  is  getting  too  big  (and  my  intestinal
fortitude too weak) to sell.
I,  incorrectly,  believe  that  our  collective  genius  at  L2  should  mean  the
product  sells  itself—and  sometimes  it  does.  There  has  to  be  a  product  that
doesn’t require you to get out the spoon and publicly eat shit over and over.
Actually, no, there isn’t.
Google has an algorithm that can answer anything and identify people who
have explicitly declared an interest in buying your product, then advertise to
those people at that exact moment. Yet Google still has to hire thousands of
attractive people with average IQs and exceptional EQ to sell the shit out of
… Google. Entrepreneurship is a sales job with negative commissions for the
first  three  to  five  years,  or  until  you  go  out  of  business—whichever  comes
first.
The good news: if you like to sell and you’re good at it, you will always
make  more  money,  relative  to  how  hard  you  work,  than  any  of  your
colleagues, and … they will hate you for it.

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