About Tesla

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Musk took an active role within the company and oversaw Roadster product design at a detailed level, but was not deeply involved in day-to-day business operations. From the beginning, Musk consistently maintained that Tesla's long-term goal was to create affordable mass market electric vehicles.The company’s strategy was to start with a premium sports car aimed at early adopters and then move into more mainstream vehicles, including sedans and affordable compacts.

In May 2010, Tesla purchased what would later become the Tesla Factory in Fremont, California, from Toyota for $42 million,[28] and opened the facility in October 2010 to start production of the Model S. Tesla announced the Tesla Autopilot, a driver-assistance system, in 2014. In September that year, all Tesla cars started shipping with sensors and software to support the feature, with what would later be called "hardware version 1".[36] In April 2015, Tesla entered the energy storage market, unveiling its Tesla Powerwall (home) and Tesla Powerpack (business) battery packs.[37] The company received orders valued at $800 million within a week of the unveiling.

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