A01 chaf6542 06 se fm indd

Web Design References (

www.d.umn.edu/itss/support/Training/Online/webdesign

) A 

collection from the University of Minnesota, Duluth, including articles and references on 

accessibility, information architecture and usability.

Web Style Guide (

www.webstyleguide.com

) Supporting site for the style guide book of P. 

Lynch and S. Horton of Yale Medical School. Complete text online.

Worldwide Web Consortium Web accessibility guidelines (see 

www.w3.org/WAI

).

M11_CHAF6542_06_SE_C11.indd   596

7/23/14   1:27 PM

---

● 

This chapter follows naturally from Chapters 10 and 11. The 

context is given in Figure 10.6. The change management plan 

defined in Chapter 10 will be enacted in the implementation 

phase. The coding, testing and changeover aspects of 

implementation will be based on the analysis and design 

documentation produced using the techniques described in 

Chapter 11

Links to other chapters

Implementation and optimisation of digital business systems raises 

these issues for management:

● 

What actions can we take to minimise the risks of 

implementation?

● 

How do we select the most appropriate systems?

● 

How do we achieve transition from previous systems to a new 

digital business system?

● 

What techniques are available to measure and optimise our 

services?

Management issues

After completing this chapter the reader should be able to:

● 

Produce a plan to minimise the risks involved with the launch 

phase of an digital business application

● 

Define a process for the effective optimisation of an digital 

business system

● 

Create a plan to measure and improve the effectiveness of  sell- 

 side digital business applications using web analytics tools

Learning outcomes

The following additional case studies 

are available at