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   Re-orientation . A significant change or transformation to the organisation is identified as 

a priority in the short‑to‑medium term. There is not an immediate need for change, but a 

significant change is anticipation of change. When IBM was one of the first organisations 

to introduce the concept of ‘digital business’ in the  mid‑  1990s, this was a re‑orientation 

in the way it delivered its service (with an increased focus on consultancy services rather 

than hardware and software) which helped to spark a wider change in the way businesses 

worked. Successful adoption of digital business also requires re‑orientation for many 

organisations.