A01 chaf6542 06 se fm indd

Incremental 

change

  involves relatively small adjustments required by changes in the business environ‑

ment ( Chapter   4   ). Organisations scan their environment and make adjustments according 

to the introduction of new products from competitors, new laws or  long‑  term changes in 

customer behaviour. Organisations also make changes to improve the efficiency of their pro‑

cesses. More significant discontinuous change or transformational change involves a major 

change in the business environment which changes the basis for competition. The opportu‑

nities and threats presented by widespread availability of  low‑  cost Internet connectivity is a