A01 chaf6542 06 se fm indd

Questions

1 

Referring to the four investment categories of Robson (1997), discuss in groups 

which category the following investments would fit into:

(a)  E‑procurement system.

(b)  Transactional e‑commerce website.

(c)  Contract with ISP to host web server and provide Internet connectivity for staff.

(d)  Workflow system to manage complex customer orders (e.g. processing orders).

(e)  Upgrading a company network.

2 

Assume you had sufficient funds to invest in only two of these options. Which two 

would you choose?

Answers to activities can be found at www.pearsoned.co.uk/chaffey

Productivity paradox

Research results 

indicating a poor 

correlation between 

organisational investment 

in information systems 

and organisational 

performance measured 

by return on equity.

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