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Digital business strategy implementation success factors 

for SMEs

An assessment of success factors for digital business strategy implementation in SMEs has 

been produced by Jeffcoate et al. (2002). They suggest these 11 critical success factors, which 

can also be usefully applied to larger organisations:

  1 

Content. The effective presentation of products or services.

  2 

Convenience. The usability of the website.

  3 

Control. The extent to which organisations have defined processes that they can 

manage.

  4 

Interaction. The means of relationship building with individual customers.

  5 

Community. The means of relationship building with groups of  like-  minded individuals 

or organisations.