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  Failed digital business strategies 

 Unsurprisingly, there are few companies that want to have their mistakes detailed in public, 

but the names of failures are well known: Boo (clothing retail – see  Case study   5.3   ), eToys 

(retail), CDNow (retail), Peapod (online grocer), VerticalNet (online B2B marketplaces) and 

Mondus (B2B marketplaces). Many other Internet companies have failed or merged, and 

  Strategy  implementation 

  Strategy 

implementation 

  Planning,  actions  and 

controls needed to 

achieve strategic goals.   

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Chapter 5  Digital business strategy

Figure 5.21

Elements of strategy implementation for the digital business