A01 chaf6542 06 se fm indd

P3 Medium

priority:

Reduce scope

or defer

P1 High priority:

Implement

P4 Low priority:

Organisational value and fit

Resour

cing viability

Don’t implement

or defer

Business value generated (0–50)

Customer value generated (0–20)

Alignment with business strategy (0–10)

Alignment with digital strategy (0–10)

Alignment with brand values (0–10)

Internal people resource (cost/time) (0–20)

Agency resource (cost/time) (0–20)

Set-up costs and technical feasibility (0–20)

Ongoing costs (0–20)

Business & implementation risks (0–20)

P2 Medium

priority:

Reduce scope

or defer

Low

High

Low

High

M05_CHAF6542_06_SE_C05.indd   219

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Part 2  Strategy and applications

of a physical presence related by Tse (2007) is this quote from the CEO of Charles Tyrwhitt, 

a  London-  based shirtmaker that makes heavy use of the online channel:

The picture of its Jermyn Street flagship store on our website is worth as much as having 

the store (in the shoppers’ native countries). Jermyn Street meant something to the cus-

tomers, especially those in the US.