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defi nition of strategy

  is driven by the objectives and vision referred to in the previous 

sections. As strategy is formulated based on vision and objectives, so it is necessary to fre-

quently revisit and revise them.    

 In this section the key strategic decisions faced by a management team developing digital 

business strategy are reviewed. For each of the areas of strategy definition that we cover, 

managers will want to generate different options, review them and select them as shown in 

 Figure   5.17   . We start by considering the  sell-  side-  related aspects of digital business and then 

review  the   buy-  side-  related  aspects.