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     Selection  of  digital  business  strategy  options 

 When reviewing digital business strategy options, there will be a range of possible strategies 

and digital business service alternatives to be evaluated. Limited resources will dictate that 

only some applications are practical. Typical options for an organisation which has a bro-

chureware site might be to implement: 

   

● 

  transactional  e-commerce  facility;  

  

● 

  online  catalogue  facility;  

  Strategy  definition 

  Strategy  definition 

  Formulation,  review  and 

selection of strategies 

to achieve strategic 

objectives.   

 Figure 5.17 

 Elements  of  strategy  defi nition  for  the  digital  business       

3

Strategy definition

Option

generation

Option

selection

Option

evaluation

• Decision 1: Digital business channel priorities

• Decision 2: Market and product development

• Decision 3: Positioning and differentiation strategies

• Decision 4: Business and revenue models

• Decision 5: Marketplace restructuring

• Decision 6: Supply-chain management capabilities

• Decision 7: Internal knowledge management capabilities

• Decision 8: Organisational resourcing and capabilities