A01 chaf6542 06 se fm indd

notification

.

Notification

The process whereby 

companies register 

with the data protection 

registrar to inform about 

their data holdings.

technology that shows some ads based on interest categories that you might find 

useful. The following example explains this new technology step by step:

Mary’s favourite hobby is gardening. With Google’s  interest-  based advertising 

technology, Mary will see more relevant gardening ads because she visits many gar-

dening websites. Here’s how that works: When Mary visits websites that display ads 

provided by Google’s AdSense program, Google stores a number in her browser 

(using a ‘cookie’) to remember her visits. That number could look like this: 114411. 

Because many of the websites that Mary visits are related to gardening, Google puts 

her number (114411) in the ‘gardening enthusiast’ interest category.

As a result, Google will show more gardening ads to Mary (based on her browser) 

as she browses websites that use AdSense.

Answers to activities can be found at www.pearsoned.co.uk/chaffey

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