A01 chaf6542 06 se fm indd

6 

Processed in accordance with the data subject’s rights.

In full: ‘Personal data shall be processed in accordance with the rights of data subjects under 

this Act.’

One aspect of the data subject’s rights is the option to request a copy of their personal 

data from an organisation for payment of a small fee such as £10 or £30; this is known as a 

‘

subject access request

’. This includes all information on paper files and on computer.

Other aspects of a data subject’s rights are designed to prevent or control processing 

which:

● 

causes damage or distress (for example, repeatedly sending mailshots to someone who 

has died);

● 

is used for direct marketing (for example, in the UK consumers can subscribe to the 

mail, email or telephone preference service to avoid unsolicited mailings, emails or 

phone calls). This invaluable service is provided by the Direct Marketing Association 

(

www.dmaconsumers.org

). Organisations must check against these ‘exclusion lists’ 

before contacting you.

● 

is used for automatic decision taking – automated credit checks, for example, may 

result in unjust decisions on taking a loan.