A01 chaf6542 06 se fm indd



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[Chaffey, Dave] Digital business and E-commerce 2nd book

personal data

 should be:





Fairly and lawfully processed.

In full: ‘Personal data shall be processed fairly and lawfully and, in particular, shall not be 



processed unless – at least one of the conditions in Schedule 2 is met; and in the case of sensi‑

tive personal data, at least one of the conditions in Schedule 3 is also met.

The Information Commissioner has produced a ‘fair processing code’ which suggests 

how an organisation needs to achieve ‘fair and lawful processing’. This requires:

● 

Appointment of a 



data controller

 who has defined responsibility for data protection 

within a company.

● 

Clear details in communications such as on a website or direct mail of how a ‘




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