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Supporting the growing range of digital business technology 

platforms

If you think of the options to reach and interact with customers or partners online, these 

interactions have traditionally been via desktop software and browsers. The desktop access 

platform has been dominant for years and remains so for now, but with mobile Internet access 

predicted to exceed desktop Internet access by 2014 or 2015, a range of mobile platforms will 

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Chapter 3  Managing digital business infrastructure

become available. Combining with these hardware platforms, there are also different software 

platforms which marketers can use to reach and interact with their audience through content 

marketing or advertising, so let’s look at the range of options that are available: