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Q. What are the differences to other similar tools or the  well-  known Amazon 

personalisation?

Today, there are behavioural targeting tools that display content on the basis of cur-

rent behaviour, but we are unaware of any solution that builds and maintains  long-  term 

customer behaviour records for every individual visitor, and lets the site owner use that 

combination of  long-  term and  real-  time behaviour to personalise their communications 

and web page content.

Also, all other approaches to personalisation or recommendation require the site 

owner to undertake significant tagging activities to collect the data needed, and to 

add tags to allow content to be added. Magiq by contrast is effectively  tag-  free, only 

requiring the inclusion of a static script file into the pages of the site. This can be done 

via a  one-  time change to the content management system or can even be done via the 

web servers or load balancers for the site.

This has several implications. Firstly, deployment of the solution is almost instan-

taneous, and secondly, a static/flat site or a site or application which the customer is 

unable to change can be turned into a site with dynamic content and rich media con-

tent using Magiq very simply. Moreover, the marketing team can change the  content, 

personalisation rules and content types instantly via Magiq’s simple interface.

In actuality, Magiq brings exactly the levels of personalisation and creativity that 

Amazon has implemented, without needing to spend the millions of pounds in custom 

development and technology that they had to utilise to implement their solution. In our 

view, Magiq is really Amazon personalisation in a box!

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