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[Chaffey, Dave] Digital business and E-commerce 2nd book

I

Identity theft 

The misappropriation of the identity of 

another person, without their knowledge or consent.

Impact assessment 

An assessment of the Employee 

communications monitoring process in the workplace 

to identify improvements to minimise infringement of 

employee privacy.

Implementation 

The creation of a system based on 

analysis and design documentation.

Inbound email marketing 

Management of emails 

from customers by an organisation.

Inbound marketing 

The consumer is proactive in 

actively seeking out information for their needs, and 

interactions with brands are attracted through content, 

search and social media marketing.

Inbound logistics 

The management of material 

resources entering an organisation from its suppliers  

and other partners.




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