A01 chaf6542 06 se fm indd

Problem description

From when the brand manager identifies a need to update copy for their product, 

the update might happen as follows: brand manager writes copy ( 1–  2 days), one day 

later the web manager reviews copy, three days later the marketing manager checks 

the copy, seven days later the legal department checks the copy, two days later the 

revised copy is implemented on the test site, two days later the brand manager reviews 

the test site, the next day the web manager reviews the website followed by updating 

and final review before the copy is added to the live site two days later and over a fort-

night from when a relatively minor change to the site was identified!

Answers to activities can be found at www.pearsoned.co.uk/chaffey

Figure 12.4

A content update review process

Brand manager

writes copy (1)

Web manager

reviews copy (2)

Marketing manager

reviews copy (2)

Legal dept

reviews copy (2)

Copy implemented

on test site (3,4)

Brand manager

reviews test site (5)

Web manager

reviews test site (5)

Copy updated

on test site (6)

New copy

live (6)

M12_CHAF6542_06_SE_C12.indd   617

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Part 3  Implementation

typical problem of content maintenance, involving the six stages described above, and 

assesses changes that could be made to improve the situation.