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  4 

Publish (to test environment). The publication stage involves putting the corrected 

copy on a web page which can be checked further. This will be in a test environment that 

can only be viewed from inside the company.

  5 

Test. Before the completed web page is made available over the World Wide Web a final 

test will be required for technical issues such as whether the page loads successfully on 

different browsers.

  6 

Publish (to live environment). Once the material has been reviewed and tested and is 

signed off as satisfactory it will be published to the main website and will be accessible by 

customers.

The difficulty is that all these stages are required for quality control, but if different people 

are involved, then rapid, responsive publication is not possible. Activity 12.3 illustrates a 

Activity 12.3

Optimising the content review process at a B2C company

Purpose

Assess how quality control and efficiency can be balanced for revisions to web content.

Activity

The extract below and Figure 12.4 illustrate a problem of updating encountered by a 

B2C company. How can they solve this problem?