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[Chaffey, Dave] Digital business and E-commerce 2nd book

  1 

Write. This stage involves writing copy and, if necessary, designing the layout of copy 

and associated images.



  2 

Review. An independent review of the copy is necessary to check for errors before a 

document is published. Depending on the size of organisation, review may be necessary 

by one person or several people covering different aspects of site quality such as corpo-

rate image, marketing copy, branding and legality.



  3 

Correct. This stage is straightforward and involves updates necessary as a result of 

stage 2.


Category

Example

Action – traditional BIS or 

packaged software

Action – e‑commerce site

  1 Mild

Misspelt word

Ignore or fix when next major 

release occurs

Fix immediately

  2 Moderate

Misleading or redundant 

information. Problem with font 

readability

Ignore or defer to next major 

release


Fix immediately

  3 Annoying

Truncated text, failed 

JavaScript, but site still usable

Defer to next major release

Fix immediately

  4 Disturbing

Some transactions not 

processed correctly, 

intermittent crashes in one 

module

Defer to next maintenance 



release

Urgent patch required for 

module

  5 Serious

Lost transactions

Defer to next maintenance 

release. May need immediate 

fix and release

Urgent patch required for 

module


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