A01 chaf6542 06 se fm indd

1. Car Insurance sector example

This business already has an Exadata data warehouse, and it’s already capturing all 

its transactional insurance information about its customers, their accidents, their policy 

information, etc., says Mendelsohn.

What they would like to do is enhance that data with a new kind of data that you 

can get from cars. Cars are now loaded with sensors that are capturing your every 

movement of what’s going on out there and it’s called car telematics data. What they 

would like to do is use that information to actually study the actual driving behaviour 

of their customers and use that to better understand maybe what their insurance 

rates should be, what their driving habits are and maybe even help customers be 

better drivers. This is actually a very  classic-  use case. So they’re interested in aug-

menting their Exadata system with a BDA, Big Data Appliance.