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  Develop a change management plan for a company you are familiar with. 6



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[Chaffey, Dave] Digital business and E-commerce 2nd book

Develop a change management plan for a company you are familiar with.



You are the HR manager at a  new-  media design agency and are evaluating the use 

of overseas contract workers to help on projects. Write a report summarising the 

feasibility of this approach.



Write a report on how the knowledge within a company can be better managed. 

Refer to particular technologies and procedures for managing explicit and tacit 

knowledge.



Assess the merits of virtualisation in an organisation of your choice.



Managing staff responses to change is an important aspect of change. Managers 

will need to consider how to achieve commitment and action from senior manag-

ers and also how to gain staff acceptance of the new system and new working 

practices. Techniques that may be used are user education, user involvement and 

achieving support from respected staff. Companies with an  outward-  looking cul-

tural orientation will be predisposed to digital  business-  led change while others 

that have an  inward-  facing, inflexible cultural orientation may have to consider 

changes in culture.

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Part 3  Implementation

Altimeter (2010) Social CRM: The New Rules of Relationship Management, White Paper 

published April 2010, Editor Charlene Li.

Bocij, P., Chaffey, D., Greasley, A. and Hickie, S. (2005) Business Information Systems. 



Technology, Development and Management, 3rd edn. Financial Times Prentice Hall, 

Harlow.


Boddy, D., Boonstra, A. and Kennedy, G. (2001) Managing the Information Revolution. 

Financial Times Prentice Hall, Harlow.

Chaffey, D. and White, S. (2011) Business Information Management: Improving Performance 

Using Information Systems, 2nd edn. Financial Times Prentice Hall, Harlow.

Chaffey, D. and Wood, S. (2005) Business Information Management. Pearson Education, 

Harlow.

Chen, A. (2012) Growth Hacker is the new VP Marketing. Blog post by Andrew Chen, pub‑

lished 27 April.

Clarety (2009) Project and programme failure rates, posted by Kevin Bradyon Sat 

27 June  2009, 

www.claretyconsulting.com/it/comments/ project-and-programme- 

failure-rates/2009-06-27/

.

COBIT (2001) Control Objectives. COBIT (3rd edn). Released by the COBIT Steering 



Committee and the IT Governance Institute: 

www.isacf.org/cobit

 (no longer available).

Cope, O. and Waddell, D. (2001) An audit of leadership styles in e‑commerce. Managerial 



Auditing Journal,  16(9),   523–  9.

Crush, P. (2000) What’s my motivation? Revolution,  2  August,   34–  6.

Davenport,  T.H. (1993) Process Innovation: Re‑engineering Work through Information 

Technology. Harvard Business School Press, Boston.


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