A01 chaf6542 06 se fm indd

change management

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 The introduction of digital business often requires company staff to learn how to use 

new internal information systems, but more significantly it will require new methods of 

working. The changes experienced by staff tend to be greatest for  large‑  scale projects which 

are intended to assist digital business transformation. For example, the introduction of a 

digital system to support online sales or online procurement may introduce major changes 

for staff working in these areas. Both types of systems represent a potential threat to existing 

staff. Some staff may have been working face‑to‑face with customers or suppliers for many 

years and they are now asked to use technology which decreases the human element of con‑

tact. They may consider this reduces the efficiency of the work, they may feel their jobs are 

less interesting or even that their jobs are under threat. 

 

     Introduction