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Management of digital business implementation is described in 

Part  3 of the book in which we examine practical management 

issues involved with creating and maintaining digital business 

solutions.

Implementation

3

Part

●

 

The challenges of digital 

business transformation

●

 

Different types of change in 

business

●

 

Planning change

●

 

Human resource requirements

●

 

Revising organisational 

structures

●

 

Approaches to managing 

change

●

 

Towards the social business

●

 

Risk management

Focus on . . .

● 

 

Knowledge management

Change management 

p. 468

11

●

 

Analysis for digital business

●

 

Process modelling

●

 

Data modelling

●

 

Design for digital business

Focus on . . .

●

 

 User-  centred  site  design

●

 

Security design for digital 

business

Analysis and design 

p. 517

●

 

Alternatives for acquiring 

digital business systems

●

 

Testing

●

 

Changeover

●

 

Content management and 

maintenance

Focus on . . .

●

 

Web analytics: measuring 

and improving performance 

of digital business services

Digital business service implementation and 

optimisation 

p. 597

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Learning outcomes

After completing this chapter the reader should be able to:

● 

Identify the different types of change that need to be managed 

for e-commerce

● 

Develop an outline plan for implementing e-commerce change

● 

Describe alternative approaches to organisational structure 

resulting from organisational change

Management issues

The issues for managers raised in this chapter include:

● 

What are the success factors in managing change?

● 

Should we change organisational structure in response to digital 

business? If so, what are the options?

● 

How do we manage the human aspects of the implementation of 

organisational change?

● 

How do we share knowledge between staff in the light of high 

staff turnover and rapid changes in market conditions?

The following additional case studies 

are available at