A01 chaf6542 06 se fm indd

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Empty communities. A community without any people is not a community. The  traffic-   

building techniques mentioned earlier need to be used to communicate the proposition of 

the community.

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Silent communities. A community may have many registered members, but a commu-

nity is not a community if the conversation flags. How do you get people to participate? 

Here are some ideas:

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Seed the community. Use a moderator to ask questions or have a weekly or monthly 

question written by the moderator or sourced from customers. Have a resident inde-

pendent expert to answer questions.

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Make it select. Limit it to key account customers or set it up as an extranet service that 

is only offered to valued customers as a  value-  add. Members may be more likely to get 

involved.

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