A01 chaf6542 06 se fm indd

1 

What interests, needs or passions do many of your customers have in common?

2 

What topics or concerns might your customers like to share with each other?

3 

What information is likely to appeal to your customers’ friends or colleagues?

4 

What other types of business in your area appeal to buyers of your products and services?

5 

How can you create packages or offers based on combining offers from two or more affin-

ity partners?

6 

What price, delivery, financing or incentives can you afford to offer to friends (or col-

leagues) which your current customers recommend?

7 

What types of incentives or rewards can you afford to provide customers who recommend 

friends (or colleagues) who make a purchase?

8 

How can you best track purchases resulting from word-of-mouth recommendations from 

friends?

A good approach to avoiding problems is to think about the difficulties you may have with 

your  community-  building efforts. Typical problems are: