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Chapter 5 Digital
business strategy
Exercises
Self‑ assessment questions
1
What are the key characteristics of a digital business strategy model?
2
Select a retailer or manufacturer of your choice and describe what the main ele‑
ments of its situation analysis should comprise.
3
For the same retailer or manufacturer, suggest different methods and metrics for
defining digital business objectives.
4
For the same retailer or manufacturer, assess different strategic options to adopt
for digital business.
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