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Questions

1 

Review the summaries of the approaches recommended by IDC Research below 

(Picardi, 2000). Which elements of these strategies would you suggest are most 

relevant to a B2C company?

2 

Alternatively, for a company with which you are familiar, review the eight strategy 

decisions within this section.

Summary of IDC approach to digital business strategies

Picardi (2000) identified six strategies for  sell‑  side e‑commerce. The approaches are 

interesting since they also describe the timeframe in which response is required in 

order to remain competitive.