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Online audience panel media consumption and usage data



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[Chaffey, Dave] Digital business and E-commerce 2nd book

Online audience panel media consumption and usage data

● 

These are  fee-  based data, but contain useful free data within press release sections.



● 

comScore (

www.comscore.com

). Data from comScore's global consumer panel is avail-

able in its blog and press releases section.

● 

Hitwise (



www.hitwise.com

). Hitwise blog (

http://weblogs.hitwise.com

). Sample 

reports from Hitwise on consumer search behaviour and importance of different online 

intermediaries

● 

Netratings (



www.netratings.com

)

Other major online research providers

● 

The European Interactive Advertising Association (



www.eiaa.net

). The EIAA is a  pan- 

 European trade organisation with surveys of media consumption and usage across Europe

● 

International Telecommunications Union (



www.itu.int/ITU‑D/icteye

). Adoption of 

Internet and mobile phone statistics by company

● 

The Pew Internet & American Life Project (



www.pewinternet.org

). Produces reports that 

explore the impact of the Internet on families, communities, work and home, daily life, 

education, healthcare, and civic and political life




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