A01 chaf6542 06 se fm indd

Part 1  Introduction

Smart Insights Digital Marketing Statistics sources (

http://bit.ly/smartstatistics/

) A com-

pilation of the Top 10 statistics sources and a custom search engine to search them.

Google Think Insights Databoard (

http://www.google.com/think/tools/databoard.html

) 

Google’s compilation of latest research.

The Oxford Internet Institute (OII) (

www.oii.ox.ac.uk

) Research institute focussed on the 

study of the impact of the Internet on society.

Government sources on Internet usage and adoption

● 

European government (

http://ec.europa.eu/eurostat

)

● 

OECD (

www.oecd.org

). OECD broadband research (

www.oecd.org/sti/ict/broadband

)

● 

UK government (

www.statistics.gov.uk

)

● 

Ofcom (

www.ofcom.org.uk

) Ofcom is the independent regulator and competition 

authority for the UK communications industries, with responsibilities across televi-

sion, radio, telecommunications and wireless communications services and has in-depth 

reports on communications markets

● 

US government reference centre (

www.usa.gov

)