A01 chaf6542 06 se fm indd

Michael Rappa’s Business Models page (

http://digitalenterprise.org/models/models.html

) 

Michael Rappa is a professor at North Carolina State University.

Dave Chaffey’s Smart Insights (

www.smartinsights.com

) Discussion on business models 

and spreadsheets for modelling publishing and e‑commerce revenue.

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➔ 

Digital business infrastructure 

components 88

➔ 

A short introduction to Internet 

technology 89

➔ 

Management issues in creating 

a new customer-facing digital 

service 90

➔ 

Managing internal digital 

communications through intranets 

and extranets  107

➔ 

Web presentation and data 

exchange standards  114

Focus on. . .

➔ 

Web services, SaaS, cloud 

computing  and   service-  oriented 

architecture (SOA)  96

➔ 

Internet governance  116 

Chapter at a glance

Main topics

Managing digital 

business infrastructure

After completing this chapter the reader should be able to:

● 

Outline the range of hardware and software technologies used to 

build a digital business infrastructure within an organisation and 

with its partners

● 

Review the management actions needed to maintain service 

quality for users of digital platforms

Management issues

The issues for managers raised in this chapter include:

● 

What are the practical risks to the organisation of failure to 

manage the e-commerce infrastructure adequately?

● 

How should we evaluate alternative models of delivering web 

services?

Case studies

The following additional case studies 

are available at