A01 chaf6542 06 se fm indd

Essay and discussion questions

  1 

‘Disintermediation and reintermediation occur simultaneously within any given 

market.’ Discuss.

  2 

For an organisation you are familiar with, examine the alternative business and 

revenue models afforded by the Internet and assess the options for the type and 

location of e‑commerce transitions.

  3 

For a manufacturer or retailer of your choice, analyse the balance between partner‑

ing with portals and providing equivalent services from your website.

  4 

Contrast the market potential for B2B and B2C auctions.

  5 

Select an intermediary site and assess how well it makes use of the range of busi‑

ness models and revenue models available to it through the Internet.