Sveiby, K.E. 502–3
Sviokla, J. 53, 266
Swatman, P. 253
679
Index
price 371–4
process 377–8
product 366–8
promotion 376–7
tag-based measurement 633
tailored development of digital business
systems 602, 663
Tarbuck, D. 278–9
target market strategies 223, 352–8, 663
task analysis 523, 663
task-based users of internet 134
Tatu (case study) 21–3
taxation 155–7
freedom-restrictive legislation 157
jurisdiction 156–7
Taylor, D. 531
Taylor, S. 445
technological drivers of digital adoption
30–1
risks and barriers 32–4
technologies for knowledge
management 505–6
technology hunting 168
technology innovation and assessment
166–70
emerging technology 168–70
technology interface management
(TIM) 264–5
technology mining 168
technology networking 168
technology scouting 168, 663
TEFL (case study) 69–70
Telecommunications Information
Networking Architecture
Consortium (TINA-C) 119
Tesco (case studies)
CRM 457–9
virtual stores 87–8
Tesco Information Exchange 270, 280, 281
test environments for digital business
systems 609, 663
test specification 608, 663
testing implementation of digital
business 608–9
thin client 537, 663
ThingWorx 280
third-party cookies 147, 663
Thomas, J. 56
3 Suisses France (case study) 282–3
3M (case study) 229
three-tier client-server 537, 663
Thurner, R. 563
Timmers, P. 268
tipping point in digital marketing
367–8, 663
Tjan, A. 218
Tognazzini, B. 165, 540–1
Toptable (case study) 432–4
total cost of ownership (TCO) 107, 663
trademark protection laws 130
trademarks 153, 663
traffic in valuation of online start-up
companies 68
traffic-building campaign 409, 663
Tranmit 308
transaction fee revenue 63
transactions in online marketplace 57
transformation challenges in change
472–8
Transversal 447–8
Trocchia, P. 542
trojan viruses 577, 663
Trott, P. 167
Tse, T. 220
Tucker, D. 319
Tynan, C. 389
Tyrwhitt, C. 220
UK Institute of PR 416
Ultralase (case study) 557–8
uniform (universal) resource locator
(URL) 91
uniform resource locators 91–2
unique visitors 51, 629, 663
upstream supply chain 253, 258, 663
in digital business 280
URL strategy 91, 663
usability 540, 663
use-case analysis of site design 544–50
persona analysis 545
scenario analysis 545
stages in 547–50
develop use-cases scenarios 549–50
identify actors 547
identify use-cases 547–8
relate actors to use-cases 548
user-centred design (UX) 538, 664
user-centred website design 538–72
elements of design
content design 562
page design 562
structure 558–62
site navigation schemes 560–2
site organisation 559–60
site personality 558–9
evaluation of 544
information architechure 550–5
mobile design 562–7
usability 543–4
guidelines 540–1
use-case analysis 544–50
web accessibility 567–70
user-generated content 23–4
user-testing 540
utility computing 98, 664
value added tax (VAT) 156
value chain 24, 25, 664
in SCM 266–72
analysis of 268–70
internal, restructuring 267–8
in virtual organisation 271–2
value network 25, 664
in SCM 270–1
value proposition 59, 132
value segmentation 355
value stream 268, 664
van Duyne, D. 453
Varian, H. 50
Variani, V. 340, 357
Vaturi, D. 340, 357
vendor-managed inventory (VMI) 257,
305, 664
Venkatram, N. 61
vertical integration 273, 664
vertical media sites 50
video-marketing platforms 83
viral marketing 149–50, 435, 664
virtual integration 273, 664
virtual organisation in SCM 271–2, 664
virtual private network (VPN) 590, 664
virtual world 7, 664
virtualisation 101–2, 272, 664
viruses, managing 577–9
Vision Express (interview) 390–2
visitor segmentation 639
Vlosky, R. 109, 110
VMware 101–2
voice over IP (VOIP) 113, 664
Waddell, D. 481, 497
Wall, J. 427
Wallace, N. 507–9
Ward, J. 195, 238
Ward, S. 140
Warden, S. 598
Warner, H.M. 165
Warner, M. 272
waterfall model of software
development 598
Waterman, R.H. 32, 473
Watson, Thomas 165
Watts, D. 425
Web 2.0 23–4
Web 2.0 concept 24, 664
Web 3.0 concept 25, 664
web accessibility 604, 664
web analytics 621–7, 664
creating system 622–3
defining metrics 623–7
channel buyer behaviour 625
channel outcomes 626
channel profitability 627
channel promotion 624–5
channel satisfaction 625
multichannel evaluation 627
tool, selecting 632–5
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