A01 chaf6542 06 se fm indd

Index

Pereira, A. 159

performance drivers 399, 659

performance management system 622, 

659

performance measurement system 622, 

659

permission marketing 146, 395, 659

Perrott, B. 30, 198

persistent cookies 147, 659

persona analysis of site design 545

persona in customer demand analysis 

340, 659

personal data 139–45, 659

personalisation, 659

in customer retention management 

438–40

software 79–82

persuasion marketing 556, 659

Peters, L. 405, 406

Petersen, E. 621

Phillips, S. 281

phishing 579, 659

physical distribution management 

(PDM) 263–4

physical evidence variable in digital 

marketing 377–8, 659

Picardi, R. 226

Pigneur, Y. 58

plan and schedule in change 

management 487–8

Plant, R. 237, 623

Plastics Net 319

plate template 555

Platform as a Service (PaaS) 96

platform diversification 220

PMP 168, 256–7

podcasts 19, 417, 659

Poon, S. 161–2

Port80 606

portal 58, 660

Porter, M. 199–200, 224, 266, 267, 269, 

270

positioning in digital marketing 351–2, 

356

positioning strategies 224–5

Poulsen, K. 587

Powell, P. 194

Premier Farnell (case study) 248–9

Prentiss, P. 71

prescriptive strategy 191, 660

price comparison sites 50, 201–2

price elasticity of demand 372–3, 660

price variable 371, 660

pricing models 371, 660

primary key 532, 660

primary persona 545, 660

Pritchard, S. 248–9

Privacy and Electronic 

Communications Regulations 

Act (UK 2003) 146, 660

privacy and trust in e-commerce 

137–50

anti-spam legislation 145

ethical standards 137

legislation 139

personal data 139–45

regulations on 145

worldwide regulations on 145–50

privacy statement 149, 660

private B2B exchanges 316–17, 660

Proactis 298–9

process 522, 660

process analysis in digital business 

strategy 193–8

application portfolio analysis 195–6

human and financial resources  

197–8

organisational and SWOT analysis 

196–7

stage models 193–5

process mapping 522, 660

process modelling in digital business 

522–31

process dependencies 524

task analysis and decomposition 

523–4

validating new model 531

workflow management 524–31

process variable in digital marketing 

377–8, 660

product development in digital business 

223

product environments for digital 

business systems 609

product positioning in digital 

marketing 351–2

product propensity modelling 453

product variable 366, 660

productivity paradox 240–2, 660

profile in valuation of online start-up 

companies 68

project governance and change 

management 483–6

propensity modelling 453, 660

prototype 489, 660

prototyping, 660

in change management 489–90

of software development 598

psychographic segmentation 354, 660

of users 133, 134–5

public-key (asymmetric) encryption 

589, 660

Pulizzi, J. 613

pull marketing communications 358,