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Schematics 

See Wireframes.

Scrum 

Scrum is a methodology that supports agile 

software development based on 15– 30-  day sprints to 

implement features from a product backlog. ‘Scrum’  

refers to a daily project status meeting during the sprint.

 Search-  engine  optimisation  (SEO) 

A structured 

approach used to increase the position of a company or 

its products in  search-  engine results according to selected 

keywords.

Search engines, spiders and robots 

Automated 

tools known as ‘spiders’ or ‘robots’ index registered sites. 

Users use search engines by typing keywords and are 

presented with a list of ranked pages from the index.

Search marketing 

Companies seek to improve their 

visibility in search engines for relevant search terms by 

increasing their presence in the search engine results pages.