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Online or Internet revenue contribution (ORC) 

 

An assessment of the direct contribution of the Internet 

or other digital media to sales, usually expressed as a 

percentage of overall sales revenue.

Online value proposition (OVP) 

A statement of the 

benefits of online services reinforces the core proposition 

and differentiates from an organisation’s offline offering 

and those of competitors.

 Open-  source  software 

Software that is developed 

collaboratively, independent of a vendor, by a community 

of software developers and users.

 Opt-  in 

A customer proactively agrees to receive further 

information.

 Opt-  out 

A customer declines the offer to receive further 

information.

Organisational change 

Includes both incremental  

and discontinuous change to an organisation.