1. Car Insurance sector example
This business already has an Exadata data warehouse, and it’s already capturing all
its transactional insurance information about its customers, their accidents, their policy
information, etc., says Mendelsohn.
What they would like to do is enhance that data with a new kind of data that you
can get from cars. Cars are now loaded with sensors that are capturing your every
movement of what’s going on out there and it’s called car telematics data. What they
would like to do is use that information to actually study the actual driving behaviour
of their customers and use that to better understand maybe what their insurance
rates should be, what their driving habits are and maybe even help customers be
better drivers. This is actually a very classic- use case. So they’re interested in aug-
menting their Exadata system with a BDA, Big Data Appliance.
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