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Example applications of Big Data

IBM gives these simple examples of transformation of different types of  real-  time data 

that can be harnessed in digital business:

● 

Turn 12 terabytes of Tweets created each day into improved product sentiment 

analysis.

● 

Convert 350 billion annual meter readings to better predict power consumption.

● 

For  time-  sensitive processes such as catching fraud, Big Data must be used as it 

streams into your enterprise in order to maximise its value.

● 

Analyse 500 million daily call detail records in real time to predict customer churn 

faster.

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Chapter 11  Analysis and design

Mendelsohn, quoted in Smart Insights (2013), gives three more detailed examples of 

Big Data applications. These show that Big Data applications often build on existing 

data about customer purchase transactions stored in data warehouses, but introduce 

additional types of data.