7 metodika indd

Activity 2b Work in pairs. Each pair work on one of the advertisement methods in 2a. Plan how you are going to promote the product. 10 min

Objective: to understand that different advertising methods need different types of advertising methodology

STEP 1: Say: “Work in pairs in your group of 4. Each pair work on one of the advertising methods your group agreed on”.

STEP 2: Say: “Read the planning steps. Write some ideas”.

STEP 3: Ask: “Why did you decide on these plans?”

Activity 3 Work in pairs. Write up/design your advert. 15 min

Objective: to understand the detailed planning that needs to take place before a product can be launched

STEP 1: Say: “Work in pairs in your group of 4”.

STEP 2: Say: “Now you’re going to write up or design your advert”.

STEP 3: Say: “Read the details needed for each type of advert”.

STEP 4: Ask: “Is there anything else you need to do?”