:
Frankl’s full quotation is as follows: “Don’t aim at success. The more you aim at it
and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it
only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of
one’s surrender to a person other than oneself.” For more, see Viktor E. Frankl,
Man’s Search for Meaning: An Introduction to
Logotherapy
(Boston: Beacon Press, 1962).
“He who has a why to live for can bear almost any how”
:
Friedrich Nietzsche and Oscar Levy,
The Twilight of the Idols
(Edinburgh: Foulis, 1909).
The feeling comes first (System 1)
:
Daniel Kahneman,
Thinking, Fast and Slow
(New York: Farrar, Straus and Giroux, 2015).
appealing to emotion is typically more powerful than appealing to reason
:
“If you wish to persuade, appeal to interest,
rather than reason” (Benjamin Franklin).
Satisfaction = Liking − Wanting
:
This is similar to David Meister’s fifth law of service businesses: Satisfaction = perception −
expectation.
“Being poor is not having too little, it is wanting more”
:
Lucius Annaeus Seneca and Anna Lydia Motto,
Moral Epistles
(Chico, CA: Scholars Press, 1985).
As Aristotle noted
:
It is debated whether Aristotle actually said this. The quote has been attributed to him for centuries, but I could
find no primary source for the phrase.
ABCDEFGHIJKLMNOPQRSTUVW
X
Y
Z
Index
The page numbers in this index refer to the printed version of this book. The link
provided will take you to the beginning of that print page. You may need to scroll
forward from that location to find the corresponding reference on your e-reader.
accepting that you have particular abilities,
218
–19
accountability,
209
–10
action
vs.
motion,
142
–43
Adams, Scott,
23
,
225
addiction
effect of environment on readdiction,
92
smoking,
125
–26
Vietnam War heroin problem,
91
–92
addition by subtraction strategy,
154
“the aggregation of marginal gains,”
13
–14
agricultural expansion example of doing that which requires the least effort,
149
–
51
Allen Carr’s Easy Way to Stop Smoking
(Carr),
125
–26
amateurs
vs.
professionals,
236
animal behavior
within an immediate-return environment,
187
cat escape study,
43
–44
greylag geese and supernormal stimuli,
102
herring
gulls and supernormal stimuli,
101
–102 methods for
sensing and understanding the world,
84
Art & Fear
(Bayles and Orland),
142
n
Asch, Solomon,
118
–20
athletes
Career Best Effort program (CBE),
242
–44
comparing champions of different sports,
217
–
18 examples of reflection and review,
244
–45
handling the boredom of training,
233
–34
Los Angeles Lakers example of reflection and review,
242
–
44 use of motivation rituals,
132
–33
atomic habits
cumulative effect of stacking,
251
–52
defined,
27
automaticity,
144
–46
automating a habit
cash register example,
171
–72
table of onetime actions that lock in good habits,
173
Thomas Frank example of automating a habit contract,
210
using technology,
173
–75
awareness
Habits Scorecard,
64
–66
of nonconscious habits,
62
Pointing-and-Calling subway safety system,
62
–63
bad habits
breaking (table),
97
,
137
,
179
,
213
reducing exposure to the cues that cause them,
94
–
95 behavior change
Cardinal Rule of Behavior Change,
186
,
189
four laws of,
53
–55,
186
,
252
–53 (
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