1. B2B business-to-business B2C – business-to-consumer

EPIC WITH NAME
Jeff Bezos had an idea to create a store selling any product. On the way to its implementation there were quite ordinary obstacles: a limited budget, a poor understanding of the market and the lack of third-party investments. In order not to go bankrupt in the first week, Bezos decided to start with a simple one. He identified 20 categories of products that, in his opinion, could sell well over the Internet. It included computer software, films, music, office supplies.
But best of all, the first product looked like books - lightweight and easy to deliver. After all, it doesn’t matter who to buy them from, and the choice on the Internet will be clearly more than in a simple bookstore.
In 1994, Jeff Bezos registered the Kadabra company in Seattle (the name, apparently, came from the magical "gibberish") and was going to sell books. But the matter did not go: by ear, the name was too much like the word cadaver (“dead body”). The second option was Relentless (“ruthless”), but the friends of the businessman felt that the name sounds too sinister. The address of Relentless.com is still registered in Bezos, and if you enter it in a browser, you will be transferred to Amazon.com.
In search of fresh ideas, Jeff leafed through the Oxford Dictionary and stumbled upon the word Amazon. Yeah, the largest river in the world (Bezos’s store was supposed to be the largest in the world), starts with "A" (Google wasn’t there yet, and users found new sites through online directories) - everything came together in one picture! Amazon.com was registered in November 1994 and appeared online in 1995.
Bezos himself says: “There is nothing special in our business idea or our structure. All of this can be copied. But, you know, McDonalds also copied, and this did not harm the company, it is still a leader. A lot here depends on the name. They must trust him. This is even more important online than in the real world. The name is the first thing people see about you. ”

SUMMARY
Amazon was founded by Jeff Bezos from his garage in Bellevue, Washington, on July 5, 1994. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store.3 It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Its acquisition of Whole Foods in August 2017 for US$13.4 billion substantially increased its footprint as a physical retailer.