This is done to develop new products, or to discover improvements for existing products

GLOSSARY

Product Research
This is done to develop new products, or to discover improvements for existing products.

Pure Research

Done without a specific product in mind.

Applied Research

Studies existing product problems, or possible design improvements for a current products.

Marketing Research

The study of all activities involved in the exchange of goods and services, between businesses and consumers.

Motivation Research

The study of consumer buying behavior

Advertising Research

Done to test the add in the media who carries them

Manufacturing

A form of production, in which raw, and semi- finished materials are processed assembled, or converted into finished products.

Mass Production

An assembly process in which a large number of products is produced each of which is identical to the next

Continuous Processing

When companies work with raw materials to make them more usable