Think of three services you buy or use either mostly or exclusively via the

Assignment 1

Think of three services you buy or use either mostly or exclusively via the
Internet or a mobile app. What is the value proposition of this channel over
alternative channels (e.g., phone, mail, or branch network)?

What advice would you give to (a) a weight reduction clinic, (b) a pest

control company, and (c) a university offering undergraduate courses about
going international?
Assignment 2
Why are ethical concerns important issues when designing service pricing
and revenue management strategies? What are potential consumer
responses to service pricing or policies that are perceived as unfair?
How can we charge different prices to different segments without
customers feeling cheated? How can we even charge the same customer
different prices at different times, contexts, and/or occasions, and at the
same time be seen as fair?
Quiz

Prepare chapter 4, 5 and 6 for quiz after winter holidays.