Microsoft Word Bachelor-Thesis-bl-pi-klar docx

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2015-­‐05-­‐26
Bachelor Thesis 
Brand Loyalty 
An exploratory Research on the Relationship between Low Product 
Involvement and Brand Loyalty
 
 
Viktor Ingemansson 920110 
Isac Nilsson 920628 
Dasaret Vllasalija 930903 
Tutor: 
Viktor Magnusson 
Examiner: Åsa Devine 
Semester: 
VT15 
Course code: 2FE16E

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1
Acknowledgement
This bachelor thesis was conducted during the author's final year of a three-year marketing 
programme at the Linnaeus University in Växjö, Sweden. The thesis had its focus on 
exploring low product involvement in relation to brand loyalty, which is an unexplored field 
of research. In order for the researchers to make this difficult task possible, there were a 
couple of key persons the authors would like to express their gratitude to:
Firstly, the authors would like to thank Monica Mattisson and Susanna Nilsson for assisting 
the researchers to carry through the interviews. The researchers implemented the concept of 
snowball sampling, and therefore, Monica and Susanna played a key role as they were the 
ones that helped the researchers to contact further participants. The authors would also like to 
thank the individuals participating in the study. Without these key persons, the study would 
not have been possible.
 
Special thanks should be sent to the key individuals with knowledge expertise within the field 
of study. The authors would like to express their gratitude to our tutor, Viktor Magnusson at 
the Linnaeus University, who provided the researchers with feedback throughout the research 
process. The investigators are also thankful for the feedback they received by the examiner, 
Åsa Divine, during the seminar sessions that made it possible to improve the thesis. Lastly, 
the authors would like to thank the opposition groups that generated valuable comments and 
discussions in order for this thesis to be as accurate as possible.
Växjö, 2015-05-26